Ebook Download Tex[t]-Mex: Seductive Hallucinations of the "Mexican" in America, by William Anthony Nericcio
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Tex[t]-Mex: Seductive Hallucinations of the "Mexican" in America, by William Anthony Nericcio
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A rogues' gallery of Mexican bandits, bombshells, lotharios, and thieves saturates American popular culture. Remember Speedy Gonzalez? "Mexican Spitfire" Lupe Vélez? The Frito Bandito? Familiar and reassuring—at least to Anglos—these Mexican stereotypes are not a people but a text, a carefully woven, articulated, and consumer-ready commodity. In this original, provocative, and highly entertaining book, William Anthony Nericcio deconstructs Tex[t]-Mexicans in films, television, advertising, comic books, toys, literature, and even critical theory, revealing them to be less flesh-and-blood than "seductive hallucinations," less reality than consumer products, a kind of "digital crack."
Nericcio engages in close readings of rogue/icons Rita Hayworth, Speedy Gonzalez, Lupe Vélez, and Frida Kahlo, as well as Orson Welles' film Touch of Evil and the comic artistry of Gilbert Hernandez. He playfully yet devastatingly discloses how American cultural creators have invented and used these and other Tex[t]-Mexicans since the Mexican Revolution of 1910, thereby exposing the stereotypes, agendas, phobias, and intellectual deceits that drive American popular culture. This sophisticated, innovative history of celebrity Latina/o mannequins in the American marketplace takes a quantum leap toward a constructive and deconstructive next-generation figuration/adoration of Latinos in America.
- Sales Rank: #671726 in Books
- Published on: 2007-02-01
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.00" w x 7.00" l, 1.15 pounds
- Binding: Paperback
- 264 pages
Review
"Marvels! Rompecabezas! And cartoons that bite into the mind appear throughout this long-awaited book that promises to reshape and refocus how we see Mexicans in the Americas and how we are taught and seduced to mis/understand our human potentials for solidarity. This is the closest Latin@ studies has come to a revolutionary vision of how American culture works through its image machines, a vision that cuts through to the roots of the U.S. propaganda archive on Mexican, Tex-Mex, Latino, Chicano/a humanity. Nericcio exposes, deciphers, historicizes, and 'cuts-up' the postcards, movies, captions, poems, and adverts that plaster dehumanization (he calls them 'miscegenated semantic oddities') through our brains. For him, understanding the sweet and sour hallucinations is not enough. He wants the flashing waters of our critical education to become instruments of restoration. In this book, Walter Benjamin meets Italo Calvino and they morph into Nericcio. Orale!" David Carrasco, Harvard University
Review
"Marvels! Rompecabezas! And cartoons that bite into the mind appear throughout this long-awaited book that promises to reshape and refocus how we see Mexicans in the Americas and how we are taught and seduced to mis/understand our human potentials for solidarity. This is the closest Latin@ studies has come to a revolutionary vision of how American culture works through its image machines, a vision that cuts through to the roots of the U.S. propaganda archive on Mexican, Tex-Mex, Latino, Chicano/a humanity. Nericcio exposes, deciphers, historicizes, and 'cuts-up' the postcards, movies, captions, poems, and adverts that plaster dehumanization (he calls them 'miscegenated semantic oddities') through our brains. For him, understanding the sweet and sour hallucinations is not enough. He wants the flashing waters of our critical education to become instruments of restoration. In this book, Walter Benjamin meets Italo Calvino and they morph into Nericcio. Orale!" (Davíd Carrasco, Harvard University)
About the Author
William Anthony Nericcio is Professor of English and Comparative Literature at San Diego State University in California, where he also serves on the faculty of the Center for Latin American Studies and the Department of Chicana and Chicano Studies.
Most helpful customer reviews
8 of 10 people found the following review helpful.
The Speedy Gonzales of Zoot-Suit Derrideanism
By Mark Dery
The irony of William Nericcio's psychoanalysis (schizoanalysis?) of apparitions of The Mexican in the dream life of American culture is that Nericcio himself embodies---even as he appropriates and subverts---the stereotype of the Spanglish-speekeeng Trickster figure, tunneling under the heavily fortified borders between discursive zones. He's the Speedy Gonzales of zoot-suit Derrideanism. Better yet, he's the Mil Máscaras of critical theory, a masked semiotic wrestler pummeling multiple meanings out of the flotsam tossed up by our disposable culture.
Drawing on post-colonial theory, Chicano/a studies, a deep knowledge of American history, a scary mastery of continental theory, and an undisguised delight in the retinal pleasures and greasy seductions of junk culture, Nericcio spins us around to face our image of The Mexican, and in so doing reveals it for the cultural mirror it really is, a funhouse reflection of Anglo America's anxieties and fantasies about the Other. Ask not for whom the Taco Bell tolls, Lou Dobbs; it tolls for ustedes.
Text{e}-Mex crackles with a manic energy and an antic wit that are rare in academic writing, most of which tends toward soul-crushing ponderousness. Like the French philosophers who've clearly influenced his work, Nericcio tosses off oracular pronouncements without op. cits or apology and rejoices in wordplay. At the same time, his willingness to open the throttle on the passions that animate his arguments and take his rhetoric to telenovela heights of soap-operatic excess, pushing the envelope of his tropes and intertextual riffs into the ultra baroque, seems (to this gabacho, at least) profoundly Mexican. Here he is decrypting a "startling gringo artifact"---packaging for a toy called the Sparkling Clay Factory, featuring a hysterically Anglo boy and girl: "Check out these cute gringo kids from my private collection of `ethnic' types (in particular, look closely at the boy on the right, who has been digitally processed so much that his `skin' takes on the texture of a Pixar-born(e) computer-generated-image offspring of a CGI wet dream by the in vitro-cloned hybrid child of Mengele, Geppetto, and John Lasseter)." He deadpans, "I am still trying to figure out what planet the depicted organisms on this torn box cover come from."
If you're the sort of cultural border-jumper and theory-porn junkie who thinks Zizek would make the perfect guest host for Gustavo Arellano's hilarious, brilliant newspaper column "!Ask a Mexican¡"; if you fantasize about staging Foucault's essay "The Masked Philosopher" as an off-broadway production starring lucha libre stars; if the next two items in your Netflix queue are Derrida and Wrestling Women versus the Aztec Mummy, Text{e}-Mex is your answered prayer.
But don't say I didn't warn you: Early on, Nericcio warns us that he's an unreliable tour guide---("ok, remember that your author is a recovering Catholic Tejano---idealism and the apocalypse lurk around every paragraph")---and, like all the best intellects who run through the world like a Tijuana switchblade, he goes meta, stepping outside his own analytical paradigm to interrogate that, as well. "The germ of this book was a vendetta I had for an animated Mexican mouse by the name of Speedy Gonzales; but, in the end, I had to let the anger go," he writes, in the book's introductory chapter." Tellingly, he quotes Baudrillard, the always ironic John the Baptist in our Desert of the Real: "Baudrillard...says: `It is always a false problem to want to restore the truth beneath the simulacrum.' Look behind Speedy or beneath Freddy Lopez and one will not find Mexican-hating illustrators or Latino-loathing puppeteers...More often than not, one will find someone working sine dolo malo, `without fault, without an intent of evil...'" Text{e}-Mex is a cross between the red pill that gives Neo an ontological migraine in The Matrix and the worm at the bottom of the mezcal bottle. Nericcio shows you just how deep the bottle goes.
0 of 0 people found the following review helpful.
Drop English 220 While You Can!
By Amazon Customer
Nericcio's writing is f***ing impossible to understand because he does nothing but ramble on about pointless topics for the entirety of the book. If you are buying this for his class, get ready to hate your life as this will make you want to end it.
0 of 0 people found the following review helpful.
The stubborn staying power of negative collective perceptions
By Daphne Strassmann
Nericcio takes on just about every misconception out there of what is truly Mexican, Tex-Mex or Latino. He places the stereotyping's birth in context of time and history. There are powerful anectodes, wonderful images and solid research. He cooks the text together adding straight but colorful prose
The collective perception of what is Mexican or Latino, becomes less innocuous when the constant images we're bombarded with are taken apart. Helping Nericcio, make his case for deconstruction, Orson Wells, Speedy Gonzalez and even Rita Hayworth, among other recognizable icons, make an appearance.
Tex[t]-Mex is the reader's version of a rich a documentary. Let's hope this is where this book is headed.
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